Press Release Summary: Now is the best time for travel-oriented businesses to create a marketing plan before tourism season hits.
Press Release Body: CHARLESTON, SC - January 15, 2008 - According to the Travel Industry Association\'s annual forecast, the 2008 U.S. travel spending by domestic and international visitors is expected to increase to $778.2 billion, up 5% from 2007. Slight growth in business travel and domestic leisure trips is also expected.
With this increase, travel-oriented businesses are preparing for the tourism season, especially in South Carolina where Michelle Salater, a copywriter who specializes in travel marketing, lives. She believes that now is the best time for travel-oriented businesses to plan before tourism season hits. And the New Year is the best time to create a strategic marketing plan, which Salater states is "essential for business success."
Many businesses find their marketing plans to be extremely costly and time consuming. Even with an expected 5% increase in spending, optimism is lacking. There are many travel-oriented businesses that put all their energy and budget into marketing and often have very little to show for it.
"One area that travel-oriented businesses are still lacking is marketing on the internet. The internet has become the new yellow pages, and, for those traveling to distant locations, the internet makes their search that much easier. However, many of these companies are not marketing properly on the internet, and some, believe it or not, don't even have a web site. This is a major concern when planning their marketing strategy," stated Salater.
A common denominator with many businesses is the lack of marketing skill and knowledge. They focus on their customers and provide a good service but forget to actively market their business. Continual marketing is pushed aside, and the end result is fatal.
Michelle Salater's passion is helping travel-oriented businesses successfully market to increase arrivals and profits. Salater addresses the topic of how to build strategic marketing plans for business in the travel industry in her inaugural ezine edition of The Tourism Marketing Solution. She provides four planning tips that will save travel-oriented businesses time, money, and energy. The ezine is a monthly newsletter filled with important industry information and marketing tips and solutions.
Michelle Salater Writing & Editorial, based in Charleston, SC, is a copywriting company specializing in travel marketing. Michelle decided to marry her love for travel and writing, and in mid-2007, her company was born. Michelle\'s clients benefit from her 5-year experience as a freelance writer and her extensive knowledge of the travel industry. With an understanding of the business world, marketing strategies, and magazine publication, she offers a variety of services that address each client\'s marketing needs. Her goal is to provide result-oriented copy, including web copy, ezines and newsletters, sales letters, ghostwritten articles, along with other marketing materials such as brochures, postcards, and email marketing. For more information, call Michelle Salater Writing & Editorial at 843-364-2401 or visit www.mlsalater.com
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